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New Movers Mean New Customers

Creative Marketing Programs Kansas City (CMPkc) has proven that New Mover Marketing campaigns are one of the most cost-effective uses of your marketing budget. New Movers are currently in the process of establishing new purchasing habits, and they consistently have a lower cost per acquisition than most other audience segments.

Evidence-Based Knowledge

CMPkc has always taken a scientific approach to testing all elements of our New Mover Marketing Program. We've conducted hundreds of tests on formats, messaging, offers, targeting and more. Our New Mover campaigns provide our healthcare, retail and other clients with an immediate competitive edge.

It All Starts with Strategic New Mover Targeting

CMPkc has proven that targeting New Movers who have relocated from “a far enough distance away” that they will likely be forced to make new brand decisions earns the highest ROI. In healthcare, this means targeting only New Mover families who will be searching for new primary care physicians, emergency rooms and urgent cares. We call this targeting “out of market” New Movers. These are families that have moved from outside your geography into your neighborhood. When you target the “best” New Movers, your marketing will result in the highest return on investment.

Communicating Proximity

Central to CMPkc's New Mover implementation strategy is clearly communicating how close your store locations or healthcare facilities are to the New Mover's home. We do this by creating custom-printed maps that are centered around the New Mover’s residence and show your closest locations. This enables messaging like “The Jones Family is located just 2.3 miles from our closest emergency room.”

Combine Offline and Online Marketing

We combine innovative direct mail with the latest in digital marketing technology. We can serve “Welcome to the Neighborhood” digital display ads, pre-roll video & Over-the-Top (OTT) video to many of the same households that will receive the direct mail. When you surround the New Mover household with digital marketing and direct mail, marketers will earn increased consumer engagement.

Turnkey Solution

In addition to being experts in New Mover Marketing Program strategies and tactics, CMPkc offers full-service implementation that includes list development, production services, online components, fulfillment, response reporting and ROI analysis.

We Create a Connection Between to Our Clients & New Movers

New Mover Marketing for Healthcare

CMPkc has more than 35 years’ experience providing laser-targeted New Mover campaigns for hospitals and healthcare systems. Whether healthcare marketers are promoting primary care physicians, urgent cares, emergency departments or hospital service lines, CMPkc can help introduce your healthcare system to those families new to your neighborhood. We understand healthcare marketing.

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Let's Get Started

We'd really like the opportunity to discuss your marketing objectives and how CMPkc’s approach to can ignite your ROI.