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Digital Engagement

Digital marketing is central to any marketing plan. From the common local search strategy to digital advertising to custom landing pages, CMPkc’s ability to help our clients combine online marketing with offline marketing strategies sets us apart from competitors.

IP Direct Marketing TM

Imagine having the ability to match the physical addresses from a customer or prospect list with the national database of IP addresses, so that only those selected individuals are presented with your digital display ads. These ads can be shown based on whatever audience demographic and psychographic data elements you desire - talk about targeting!

CMPkc’s patented technology uses more than 30 public data elements to correlate the unique physical address of a household or business with its corresponding IP address - with 95% accuracy!

And we can create a bigger impact by coordinating the delivery of your digital ads into households at the same time your direct mail piece hits the mailbox.

Digitally Engage New Movers in 24 Hours

CMPkc starts with a New Mover list and a list of new IP accounts. Our system refreshes daily, which allows CMPkc to quickly identify a new mover with an IP address. This strategy places targeted digital ads in front of New Movers as soon as possible and at exactly the same time they are looking for your products and services.

Using IP Direct Marketing can:

  • Match your home physical address with its corresponding IP address at a rate of 40-60%
  • Increase your response rate up to 52%
  • Create a Click-Through Rate (CTR) of 3.2 times the industry standard

The latest advancement in combining direct mail with digital is Over the Top Video (OTT) and Pre-Roll Video.

You can introduce your brand via OTT ads while New Movers are watching streaming services such as Hulu, Disney+, HBO Max and Peacock, to name a few. And these OTT ads have a very high video completion rate (VCR) as they are often displayed on smart TVs before popular shows and movies.

Pre-roll Video has long been a popular digital advertising tactic for 15- and 30-second spots before YouTube videos or clips on popular websites such as Now, we can display your Pre-roll Video to only the targeted list of New Mover households.

The latest Advancement in New Mover Marketing is Video

Online Services

CMPkc offers a full suite of online services to help clients meet their marketing objectives:

  • Data Collection and Registration
  • eMail Marketing
  • eNewsletter Programs
  • Landing Page and Microsite Development
  • Web Campaign Analytics
  • Web Hosting
  • LinkedIn Display and Sponsored Links
  • Retargeting
  • Geo-fencing
  • Website Development

Learn More

CMPkc would like to learn about your marketing objectives and how our approach to Digital Marketing will ignite your ROI.

Get In Touch

Let's Get Started

We'd really like the opportunity to discuss your marketing objectives and how CMPkc’s approach to digital marketing can ignite your ROI.