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Digital marketing is central to any marketing plan. From the common local search strategy to digital advertising to custom landing pages, CMPkc’s ability to help our clients combine online marketing with offline marketing strategies sets us apart from competitors.
Imagine having the ability to match the physical addresses from a customer or prospect list with the national database of IP addresses, so that only those selected individuals are presented with your digital display ads. These ads can be shown based on whatever audience demographic and psychographic data elements you desire - talk about targeting!
CMPkc’s patented technology uses more than 30 public data elements to correlate the unique physical address of a household or business with its corresponding IP address - with 95% accuracy!
And we can create a bigger impact by coordinating the delivery of your digital ads into households at the same time your direct mail piece hits the mailbox.
CMPkc starts with a New Mover list and a list of new IP accounts. Our system refreshes daily, which allows CMPkc to quickly identify a new mover with an IP address. This strategy places targeted digital ads in front of New Movers as soon as possible and at exactly the same time they are looking for your products and services.
Using IP Direct Marketing can:
You can introduce your brand via OTT ads while New Movers are watching streaming services such as Hulu, Disney+, HBO Max and Peacock, to name a few. And these OTT ads have a very high video completion rate (VCR) as they are often displayed on smart TVs before popular shows and movies.
Pre-roll Video has long been a popular digital advertising tactic for 15- and 30-second spots before YouTube videos or clips on popular websites such as ESPN.com. Now, we can display your Pre-roll Video to only the targeted list of New Mover households.
CMPkc offers a full suite of online services to help clients meet their marketing objectives:
CMPkc would like to learn about your marketing objectives and how our approach to Digital Marketing will ignite your ROI.
We'd really like the opportunity to discuss your marketing objectives and how CMPkc’s approach to digital marketing can ignite your ROI.