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Cookie-less Digital Marketing

Creative Marketing Programs of Kansas City (CMPkc) is always developing new methods to better target your audience in order to improve ROI.

IP Direct Marketing, is based on patented technology that uses over 30 public data elements to correlate the unique physical address of a household or business with its corresponding IP address - with 95% accuracy!

Imagine having the ability to match the physical addresses from a customer or prospect list with the national database of IP addresses, so that only those selected individuals are presented with your digital display ads. These ads can be shown based on whatever audience demographic and psychographic data elements you desire - talk about targeting!

And we can create a bigger impact by coordinating the delivery of your digital ads into households at the same time your direct mail piece hits the mailbox.

Visit our IP Direct Marketing Site

Watch our videos and download our white paper to learn more about this patent-pending technology can ignite your ROI.

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Using IP Direct Marketing is designed to:

  • Match a home physical address with its corresponding IP address at a rate of 40-60%
  • Increase your response rate up to 52%
  • Create a Click-Through Rate (CTR) 3.2 times the industry standard

Another use for this application is targeting attendees at a convention or concert. People who tap into a building's free WiFi will be presented with display ads relevant to the event's attendees.

The uses for this type of technology are enormous. Creative Marketing Programs of Kansas City can help you take full advantage of IP Direct Marketing to ignite your ROI.

Let's Get Started

We'd really like the opportunity to discuss your marketing objectives and how CMPkc’s approach to new movers and various target audiences can ignite your ROI.