Innovation continues to improve the direct mail industry. Digital variable printing and the use of Personal URLs (PURLs) advance personalization in print collateral. With a targeted list, database marketing and automation, marketers are now able to push consumers to specific locations with printed personalized drive-route and proximity mapping.
Consumers make choices based on time. By simply showing a target audience how close they live to your location(s), marketers can drive engagement. CMPkc uses proximity mapping to help consumers understand the distance between their residence and any of your locations. The Proximity Map is perfect for those clients that want to feature more than one location.
Drive-route maps show the recipient’s home and the fastest driving route to the nearest single client location. This provides a quick and easy way for the consumer to gauge distance between their home and your location.
Proximity or drive-route map inserts usually include a PURL that is customized for each recipient. The PURL will take the recipient to a page that includes custom content - their own personal web page!
CMPkc would like to learn about your marketing objectives and explain how our approach to drive-route and proximity maps can help ignite your ROI.
We'd really like the opportunity to discuss your marketing objectives and how CMPkc’s approach to approach to drive-route and proximity maps can ignite your ROI.