In today’s challenging healthcare hiring environment, hospital HR departments have “come calling” on their hospital’s marketing team to assist with their recruitment needs.
Creative Marketing Programs Kansas City (CMPkc) has a national reputation in healthcare marketing for assisting hospitals acquire new patients. And we’ve long been champions of communicating with New Movers for patient acquisition. We are now working with our hospital clients to implement a New Mover strategy for employee recruitment.
Many New Movers are relocating from far enough away they will likely need to find new primary care physicians, urgent care and emergency departments. Chances are someone in that same target household may be seeking employment.
Healthcare marketers can reach potential new employees with information about their healthcare system and include information on why their hospital is a great place to work.
At CMPkc, we love testing and learning from our clients. An example:
At CMPkc, we love A/B Split testing and allowing the market to teach us the best way to engage New Movers. We test every component of our New Mover campaigns.
At a time when many hospitals and healthcare systems are struggling with recruitment, the New Mover audience may be a useful tactic. Incorporating recruitment messaging is just another marketing tactic that CMPkc is implementing to meet the ever-changing needs in healthcare.
CMPkc would like to learn about your marketing objectives and how our marketing solutions will ignite your ROI.
Our team of direct marketing experts is ready to help you ignite your ROI.
We'd really like the opportunity to discuss your marketing objectives and how CMPkc’s approach to new movers and various target audiences can ignite your ROI.