How to Integrate New Mover Data Into Your Existing CRM

At the Society for Health Care Strategy & Market Development (SHSMD) conference in Dallas this year, I had several marketing directors ask, “I’ve heavily invested in a CRM platform but now would like to upgrade my New Mover marketing efforts. Can CMPkc integrate this program into my CRM?”

The answer is yes!

CMPkc routinely integrates data into our clients’ existing CRM platforms. While it takes some upfront work from both your CRM staff and CMPkc’s integration team, all future campaign data can be seamlessly transferred.

CMPkc utilizes HIPAA-compliant methods to integrate New Mover data into health system CRM platforms every day. In fact, we can deliver encrypted data via Secure FTP or directly into your CRM using an API. We can deliver the data in real time, or we can schedule it daily, weekly or monthly.

Since 1985, we have used an Evidence-Based Marketing (A/B-split tests) approach, to allow the market to teach us the most cost-effective strategies to modify consumer behavior. The goal is to engage consumers to respond either online or offline so they can share household healthcare interests and opt in to receive ongoing emails from healthcare systems.

In short, CMPkc can provide data that isn’t publicly available to purchase from “big data” sources. This data is then used for “second-touch” communications that speak directly to the information the New Mover households expressed interest in. And the communications stream doesn’t end with the “free first aid kit mailing.” We recommend our clients continue the conversation with additional direct mail and email drip campaigns.

CMPkc specializes in custom New Mover marketing campaigns using innovative direct mail, digital components such as the USPS’ Informed Delivery, banner ads served to the same households that receive the direct mail, and Pre-Roll and Over-the-Top video to surround those families moving into your market area.

We understand the importance of making CRM integration easy for our healthcare clients. Using a specialized New Mover agency can increase your response rate and, more importantly, create measurable downstream revenue for the health system.

By working together with your CRM team, CMPkc can create a higher return on your marketing investment.