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New Parents: A Perfect Audience for Growth

Expectant and new parents are one of today’s most profitable market segments for businesses. This ready-for-change audience is very receptive to relevant life-stage communications about products and services. Creative Marketing Programs Kansas City (CMPkc) helps you build loyalty with these new families by establishing an ongoing dialogue and converting them to long-term customers. New parent engagement campaigns can provide a high ROI to marketing plans.

Evidence-Based Knowledge

For more than a quarter of a century, CMPkc has taken a scientific approach to testing all elements of our New Parent marketing programs. We have conducted hundreds of tests on formats, messaging, offers, and more for the new parent audience. This knowledge provides our healthcare and retail clients with an immediate competitive edge when communicating with new parents.

Relationship Building

CMPkc's Consumer Engagement Marketing (CEM) strategies motivate New Parents to interact and encourage them to learn more about your products and services. We store collected data so you can send subsequent, relevant communications. We call this “marketing to the interested,” and it is far more effective than any other new parent segmentation scheme or modeling algorithm.

Turnkey Solution

In addition to being experts in New Parent Marketing Program strategies and tactics, CMPkc offers full-service implementation that includes list development, production services, online components, fulfillment, response reporting and ROI analysis.

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CMPkc would like to learn about your marketing objectives and discuss how our approach to New Parent engagement will ignite your ROI.

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Download our New Parent White Paper

CMPkc's New Parent Marketing Program outperforms traditional prospecting strategies with double-digit response rates and provides one of the best returns on your marketing investment.

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Let's Get Started

We'd really like the opportunity to discuss your marketing objectives and how CMPkc’s approach to new movers and various target audiences can ignite your ROI.